设计是让所有的事物变得更好的一种积极的方式。陈列在货架上的产品,如何在3秒之内成功地吸引消费者的眼球,包装设计的意义不言而喻。Foodaily“颜值正义”栏目将定期为大家搜罗分享全球那些颜值爆表的产品,能否成为新的地球风暴,一起来欣赏吧!
![](https://cdn.img.foodaily.com/file/upload/201903/04/14-57-03-16-1.jpg)
▲图片来源:大设计趋势(ID:bigdesigntrend),转载请注明出处
插画正流行,插画的形式成为了不少商家诠释产品包装个性和品味的最佳方式,插画可以提高包装的附加值,既能诠释品牌形象,又比较容易吸引年轻的消费者。
插画可以根据包装的需求,在构图、色彩、材质上进行艺术创作,达到理想的商业效果。今天总结了一些以插画风为设计的包装,分享给大家…
1
设计:Bardo Industries
类别:餐饮
国家/地区:Brooklyn, NY, USA
Bardo Industries用清新自然的插画为沙特阿拉伯一家餐厅设计的品牌包装。
2
设计:Creamos Agencia
类 别:零食
国家/地区:Colombia
用夏威夷般的色彩包装酥脆水果点心,赏心悦目。
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-01-28-33-1.jpg)
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3
设计:Anh Nghiet Nguyen
类别:零食
国家/地区:Vietnam
越南糖果品牌Nhà(在越南语中意为“家”),而水果蜜饯是越南常见的零食,包装的灵感来自越南关于雨神、太阳神和风神的神话,整个产品带来一种传统的感觉。
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-03-05-89-1.jpg)
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4
设计:NIO NI
类别:酒水
国家/地区:中国台湾
以猫为比喻,讲着猫主人的故事。从草创的举步维艰到现在忆苦思甜都转换成图象放进这四罐插图中,在简化的过程中,去芜存菁,留下来的都是精髓,有机会请到[屋顶上的猫]听猫主人讲故事。
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-06-16-56-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-06-35-26-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-06-49-90-1.jpg)
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![](https://cdn.img.foodaily.com/file/upload/201903/04/15-07-21-23-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-07-41-66-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-07-58-53-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-08-15-57-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-08-34-39-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-08-50-83-1.jpg)
5
设计/插画:Savvy Agency/Mariana Spark
类别:餐饮
国家/地区:Portugal
Home Sweet推出为孩子们设计的菜单,Savvy Agency和Mariana Spark专门为孩子设计他们专有的包装形象,里面还有恐龙玩具。
6
设计:The Creative Method/Emma Lucia
类别:餐饮
国家/地区:Australia
这种肉汤食谱起源于四川,最终走向台湾的街道。SoZee 23中的“23”表示的肉汤是用23种香料混合而成的。
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-13-31-84-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-14-29-34-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-21-16-33-1.jpg)
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![](https://cdn.img.foodaily.com/file/upload/201903/04/15-22-44-96-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-23-03-11-1.jpg)
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![](https://cdn.img.foodaily.com/file/upload/201903/04/15-24-27-91-1.jpg)
7
设计:Thinking Room/Ira Carella
类别:食品
国家/地区:Jakarta, Indonesia
位于雅加达北部的一家蛋糕店,出售各式各样的饼干、蛋糕、葡萄酒和茶。
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-17-22-78-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-17-40-61-1.jpg)
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![](https://cdn.img.foodaily.com/file/upload/201903/04/15-18-30-48-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-18-50-30-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-19-10-14-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-19-29-87-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-19-48-86-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-20-08-15-1.jpg)
8
设 计:Berik Yergaliyev
类别:酒水
国家/地区:Kazakhstan
迈阿密鸡尾酒公司是一家以最好的天然原料生产鸡尾酒的小公司。这个全新的包装给迈阿密和佛罗里达州带来了温暖和光明的主题音符,极简主义的设计让你在享受这美妙的饮料的同时也能想到自己的故事。
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-24-59-50-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-25-30-77-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-25-51-94-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-26-05-25-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-26-18-67-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-26-33-24-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-26-53-57-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-28-11-22-1.png)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-28-25-22-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-28-42-32-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-29-01-73-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-29-14-27-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-29-31-44-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-29-42-39-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-29-58-15-1.jpg)
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![](https://cdn.img.foodaily.com/file/upload/201903/04/15-30-23-41-1.jpg)
9
设计:tds
类别:茶
国家/地区:United States
包装的重点放在鸟类的插图上,每种鸟都有自己斑点的羽毛颜色和美丽的优雅的轮廓,以拟人的手法,通过服装、鞋子、饰品搭配,使每个包装上的角色有所关联。通过包装盒前面的小窗口,可以评估产品的质量。
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-30-42-32-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-31-09-68-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-31-24-35-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-31-36-87-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-31-46-23-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-32-01-79-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-32-22-96-1.jpg)
![](https://cdn.img.foodaily.com/file/upload/201903/04/15-32-35-23-1.jpg)
10
设计:Pedro Correa
类别:酒水
国家/地区:Florianopolis, Brazil
Kill Brew啤酒从2017年开始运营,灵感来自电影《杀死比尔》Kill Brew和Kill Bill。
Caixão pro Billy: “AND WHAT, PRAY TELL, IS THE FIVE-POINT-EXPLODING-HEART TECHNIQUE?” (摘录至电影 Kill Bill)
来源:大设计趋势(ID:bigdesigntrend),转载请注明出处
整理编辑:Foodaily每日食品网(ID:foodaily)
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