2019FBIC | Foreseeing the New Consumption Brands!

No era in history has changed so rapidly like today:

The Sino-US trade war continues to heat up, the demographic dividends fall, the economic growth slows down, and the days of rapid industrial development from 1 to N are gone. However, new technologies such as mobile internet, big data, artificial intelligence, and block chain are emerging one after another.

As the Post-90s and Generation Z rise, they are characterized by “online and offline purchase”, shopping socialization, experience first, value economy, and “multi-facial ”. This lifestyle has spawned new consumption and business such as new scenes, new services, new experience, new domestic products, and new retail, etc.

The food that never ends is also redefined. The consumer goods market enters the eve of the “Cambrian period”, and the brands that seize the new consumer dividend continueto spring up...

It’s said that those who create the change will rule over the industry, who embrace the change will win, who catch up with the change will be fatigued, and who escape the change will die. As China's digital consumption proportion dominates the world,we are entering the digital age of the internet of everything. How should we transform the past traffic operations and embrace the future with consumer centralizedas the core?

According to the consumer insights of Nielsen, 70% of the new product‘s survive period is 18 months, and the performance of a new product in the first three months basically determinesits survival. Chinese consumers' digital consumption interest as early adopters ranks first in the world. The consumption continues to upgrade, and the new generation of consumers make more and more demands for health, convenience, experience, and personality / customization. How should we face the escalating thirst of consumers for novelty in the future and the challenges of the product lifecycle shortening?

Design thinking is especially important. The Amazon founder and CEO Jeff Bezos said, "If you make customers unhappy in the physical world, they might tell six friends each. If you make customers unhappy on the Internet, they can each tell 6,000.” Today, traffic acquisition costs are increasing fast. For new brands, how should you get your seed users at the lowest cost, fission fast, and continue to bring them new surprise? For traditional brand enterprises, they need to consider how to keep intimate contact with consumers in the whole process and point-to-point way.

Considering these, Foodaily planned "2019 Global Food & Beverage Innovation Conference”. We always adhere to design thinking and open innovation, taking "Foreseeing the New Consumption Brands" as the slogan and centering on "products & innovation", so as to realize product innovation and innovators’ socialplace.

Overview of 2019FBIC

Time: Apr. 10-12th, 2019

Venue: Shanghai, China

Slogan: Forseeeing the New Consumption Brands

There will be:

1) Innovative products experience: 7 major categories covering beverage, dairy, bakery, snacks, functional foods, food service, confectionary & chocolates; selecting 2400+sku innovative products mainly from North America, Europe and the Asian-Pacific region; product case analysis, on-site tasting, and new retail experience from subcategories to hot spots, from star brands to consumer scenes;

2) CAPINNO's new concepts appreciation: 800+ innovative concepts from the new generation of innovators, and the innovative products/concepts that win in the finals;

3) Innovation summit: covering the entire industry chain, KOLs’ opinion sharing and discussing from the perspectives of trends, business, investment, innovation, consumers,design/experience, technology, marketing, new retail channel;

4) Product&business case analysis : besides parallel sessions of 6 sub categories, we added the sharing of two new forums – design & consumer experience, and innovation incubation & acceleration.

Agenda of 2019FBIC

April 10 Innovation Summit

Key words:

New consumption, digitalization, design thinking, s’beauty brands, innovation incubation, smart nutrition, consumer experience, short video marketing, newspecies

April 11 Parallel Session 1:

Dairy / Innovation Incubation & Acceleration

Key words:

Global trends, kefir, oat milk, social e-commerce, probiotics, lean startup, incubator, break away of big giants, S’beauty brands, Ecological Chain of Xiaomi

April 11 Parallel Session 2:

Functional Foods /Beverage

Key words:

Homology of medicine and food, functional foods of Japan, sports nutrition, aging foods, new category, global trend, herbal function, bubble water, kombucha, bulletproof coffee, dietary fiber

April 11 Parallel Session 3:

Food Service + / Design& Consumer Experience

Key words:

Flavor trends, fresh food giant Oisix from Japan, hema, coffee, community stores, frozenpre-cooked meals, space experience, packaging remodeling, brand charming, new cultural and creativity

April 11 Parallel Session 4:

Snacks / Bakery & Gifts

Key words:

Global trends, bean snacks, dairy snacks, Oreo’s marketing, frozen-dried snacks，Gifts, Intelligence stores, design thinking, fresh food, Chinese taste

Review of 2018FBIC

With the theme "Shaping the Innovation Within the Consumers" as the slogan, 2018FBIC was held in Shanghai during Mar. 25-27th, 2018. Together with food industry giants, we have brought:

Product: 1469 SKU global products and new generation innovative concepts were displayed by product categories, hot topics, popolar commercial and consuming scenes in the space of 1000 square meters, covering 7 sub categories: beverages, dairy products, snacks, functional foods, bakery, food service, confectionary & chocolate;

Innovation: Through the “new” release, product & business solution cases, and innovation summit, we have invited 50 speaker to share more than 38 presentations on business, industry, brand and product innovation;

Participants: We have invited over 746 guests from 317 companies to participate, of which 53.4% were from brand enterprise and 63.5% were from the market and R&D department.

▼ Gallery of 2018FBIC

▼ Speakers of 2018FBIC

▼ Partial Participants in 2018FBIC

Reply the key words “2018FBIC”, to get the complete report of 2018FBIC.

Registration Fee of 2019FBIC

On the occasion of the 10th anniversary of Foodaily, you can enjoy unprecedented discounts during different time span.

Registration Fee:

Standard Price: ¥ 6,288 per person, including the full participation, paper/ video materials, simultaneous interpretation, post-event report and coffee break (provided by five-star restaurant). Accommodation and lunch excluded.

Lunch: ¥ 480 per person, provided on April 10-11 with no discount.

Early Bird Offer:

Now-Nov. 11

Branding enterprises: 50% off

Other enterprises: 30% off

Nov. 12-Dec. 31

Branding enterprises: 30% off for each, group discounts (35% discount for 5-9 tickets, 40% off for 10 or more).

Other enterprises: 20% off, group discounts (30% discount for 5-9 tickets, 35% off for 10 or more).

Jan. 1, 2019–Mar. 3, 2019

Registration deadline: Mar.3, 2019

No discount for per person, but enjoy 15% discount for 5-9 tickets, 25% off for 10 or more).

Note: All charges has covered 6% VAT, and the discounts are valid only for payment before cutoff time.