伦敦时间,9 月 12 日,包联网英伦访游团一行人出席 Pentawards 2019 颁奖典礼。位于伦敦中心的 8 Northumberland Ave,因汇集全世界与包装创意、品牌营销领域相关的尖端人士而热闹非凡。
作为全球范围内在包装设计领域具有声望的行业竞赛,Pentawards 2019 颁奖典礼现场盛况空前,汇集了 350 位世界领先的包装、设计和创意人才。
颁奖晚宴地址:8 Northumberland Ave, Westminster, London, WC2N 5BY
由英国著名设计公司 Bulletproof 创意总监 Clem Halpin 先生担任本届评审委员会主席,并为来自世界各国的优秀获奖者颁发奖项。本次颁奖典礼共颁发 1 枚钻石奖,5 枚铂金奖,58 枚金奖,118 枚银奖和 113 枚铜奖,此外,还设有年度最佳机构、年度品牌和面向优秀学生群体的 NXT-GEN 奖项。而来自中国的参赛者共斩获 20 枚金奖,18 枚银奖,13 枚铜奖,赢得国际市场的喝彩和掌声!
聚集获奖者,来自大家的祝福
包联网现场报道,越来越多优秀的中国设计师获得国际认可,包联网再次恭喜大家。
全场大奖 —— 钻石奖作品
每年仅 1 枚的钻石奖花落谁家?微软凭借“ Xbox 自适应控制器”,从 2000 多个参赛作品中脱颖而出,成功地打动了本届评委会,摘得 Pentawards 2019 钻石奖。
该包装作品能够让行动不便的残障人士可以轻松开启包装获取 Xbox 电视游戏机。开启包装的步骤一再被简化,只要撕开外封条,盒型自动展开。拉环设计,可以让行动受限的特殊人士通过多种方式从包装盒内取出 Xbox,为有需要的特殊游戏玩家带来更轻松便捷的拆箱体验。
Category: OTHER MARKETS - ELECTRONIC
Brand: XBOX
Entrant: Microsoft
Packaging Designer: Mark Weiser
Creative Director: Kevin Marshall
Country: United Kingdom
以下为2019中国获奖作品欣赏(排名不分先后)
金奖
Category: BEVERAGES - WATER
Brand: 汉水硒谷
Entrant: 深圳凌云创意包装设计
Creative Director: XiongBo Deng
Designer: XiongBo Deng
Illustrator: Zhijie Liu
Client: Shaanxi Selenium Valley Industry Development Co., Ltd.
Category: BEVERAGES - SOFT DRINKS, JUICES
Brand: 伊利
Entrant: 内蒙古伊利实业集团股份有限公司
Brand Manager: Hedi Li, Yang Zhang
Graphic Design: Mousegraphics
Graphic Creative Director: Greg Tsaknakis
Shape Creative Director: Tiecheng Zhang, XiaoXiao Qiu
Shape Design: 热浪设计创意
Bottle Design: Fengyu Dong
Category: BEVERAGES - TEA & COFFEE - DRY AND CAPSULES
Brand: 《宋山茶》
Entrant: 林韶斌品牌设计
Designer: Shaobin Lin
Client: Haiyang Song
Photographer: Yanpeng Chen
Category: BEVERAGES -DISTRIBUTORS'/RETAILERS' OWN BRANDS/PRIVATE LABELS
Brand: 云姜
Entrant: RR Donnelley
Client: Shanghai Yun Jiang Biotechnology Co., Ltd.
Manufacturer: Shanghai Yun Jiang Biotechnology Co., Ltd.
Creative Director: Darren Cheng
Designer: Wang Qi, Sophia Xun
Copywriter: Lance Chen
Category: OTHER MARKETS - TOBACCO AND PRODUCTS FOR SMOKERS
Brand: 黄山
Entrant: Shenzhen Yuto Packaging Technology Co.,Ltd.
Art Director: Chen Yingsong
Graphic Designer: Cheng Wenbin, Tang Zhong
Category: BODY - BODY CARE
Brand: 二十四溯乐园
Entrant: 云南民族大学
Illustrators: Pan Feng, Zhang Li
Designers: Liu Junjie, He Jingchao
Client: Shilin Xindian Agricultural Products Development Company Limited
Category: FOOD - FRUIT AND VEGETABLES
Brand: HI LEMON
Entrant: Beyond Brand Company
Creative Directors: Bo Shen
Designer: Bo Shen
Illustrator: Xiaoqin Pu
Photographer: Bo Shen
Client: Peng Li Lemon
Category: OTHER MARKETS - ENTERTAINMENT
Brand: SEAGULL CAMERA
Entrant: KHT Brand
Design: KHT Brand
Designer: Zhihao Zhang
Category: LUXURY - DISTRIBUTORS'/RETAILERS' OWN BRANDS/PRIVATE LABELS
Brand: U-JEWELRY
Entrant: Shanghai Version Design Group
Creative Directors: Tengxian Zou
Designers: VDG
Category: BEVERAGES – SPIRITS
Brand: 黄帝内经
Entrant: 大家创库UNIDEA BANK
Creative Directors: Zhang Xiao Ming
Design Director: Chen Yue
Designer: Liu Danhua, Huang Renqiang, Xie Shijun, Liao Fenfen, Xu Hanxin
Category: FOOD - SAVOURY SNACKS
Brand: 乡嗑•晓原香小颗粒葵瓜子
Entrant: 深圳左和右创意
Creative Director: Zhou Jingkuan
Design Director: Sun Linlin
Illustrators: Yang Xue, Li Ziqiong
Category: LUXURY - PACKAGING CONCEPT STUDENT (LUXURY)
Brand: MING
Entrant: North China University of Science and Technology
Designer: Kong Haoru
Visual Consultant: Liu Yuxin
Category: LUXURY - FINE WINES, CHAMPAGNE
Brand: HARVEST MANOR
Entrant: 深圳左和右创意
Designer: Zhou Jingkuan

Category: OTHER MARKETS - SUSTAINABLE DESIGN
Brand: BIOHYALUX
Entrant: Beijing Weina Culture and Art Co., Ltd
Creative Director: Zhang Xiao Wei
Designers: Xu Jing, Qin Zeng Wei, Li Jing Yan
Photographer: Gao Feng
Client: Biohyalux
Category: OTHER MARKETS – ELECTRONIC
Brand: MI
Entrant: 小米
Design Director: Lu Chen
Designer and Illustrator: Weijie Jiang
Packaging Engineer: Zhizhuang Song
Category: FOOD - SOUPS, READY-TO-EAT DISHES, FAST FOOD
Brand: CJ
Entrant: CJ(QINGDAO)FOODS CO.,LTD
Creative Director: Byoung Yong Moon
Designer: HuiNa Ran
Category: BODY – BEAUTY
Brand: COLOUR ZONE
Entrant: 念相品牌设计咨询(上海)有限公司
Creative Directors: Guozheng Jiang, Dan Chen
Graphic Designers: Sijie Pei, Ke Zheng
Industrial Designers: Zilei Jiao, Xinnan Zhang, Lei Tang
Category: BEVERAGES - FUNCTIONAL BEVERAGES
Brand: CANSI FRUIT GROUP
Entrant: Zhongshihuanmei (Dalian) Advertising Co., Ltd.
Designer: Zhangyong Hou
Category: BODY - PACKAGING CONCEPT PROFESSIONAL (BODY)
Brand: CODE 00-DESIGNED FOR POST-00S
Entrant: YANG DESIGN
Client: Symrise
Designer: Yang Ming Jie
Category: LUXURY – SPIRITS
Brand:银杏源
Entrant: 深圳凌云创意包装设计
Creative Director and Designer: XiongBo Deng
Client: Guangxi Yinxingyuan Liquor Co., Ltd.
银奖
Category: FOOD - FOOD TRENDS
Brand: THREE TREASURES OF CHAOZHOU
Entrant: Firewolf Design
Design Guidance: Yang Zhen
Designers: Xu Yi Fei, Yang Jia Lu, Hu Yu Bin, Lin Qing Yi
Category: BODY - PACKAGING CONCEPT PROFESSIONAL (BODY)
Brand: CUBESSENCE
Entrant: 北京ABOX盒子怪设计
Creative Director: Haozhen Luo
Category: BEVERAGES - TEA & COFFEE - DRY AND CAPSULES
Brand: 泾阳茯茶
Entrant: 澜帝LITETE品牌设计
Creative Director: Langcer Lee
Designers: Yang Jie, Guo LinWei, Riso Guo, Limo Pan
Illustrator: Zhang Fan
Photographer: Jiang Tao
Category: BODY - HEALTH CARE
Brand: HILL SIDE
Entrant: Shanghai Version Design Group
Creative Director: Zhihua He
Designer: Zhihua He
Client: Fengsheng Group
Category: BEVERAGES - PACKAGING CONCEPT STUDENT (BEVERAGES)
Brand:灵韵黔川
Entrant: 云南民族大学
Supervisor: Lu Jun
Designer: Liu Xiaoyan
Category: BEVERAGES - FUNCTIONAL BEVERAGES
Brand: SMEAL
Entrant: Smeal Limited
CEO: Peng Cao
Creative Director: Zhengda Li
Category: OTHER MARKETS - BABY PRODUCTS
Brand: LONGMU ZHUANGGU KELI
Entrant: Wuhan SenseBird Design Co., Ltd.
Design: SenseBird Design Team
Category: BODY – BEAUTY
Brand: INDARE
Entrant: inDare Design Strategy Limited
Team Leader: Ching-Lang Chen
Designers: Fengming Chen, Yujie Chen, Jiarong Zeng, Junlong Yang, Yanhui Yan, Linhan Peng, Shuzhuan Huang
Category: OTHER MARKETS - HOME IMPROVEMENT
Brand: YIN SHANG YIN
Entrant: Shenzhen Greensong Design Co., LTD
Creative Director: Yu Guang
Designer: Wu Chang Fei
Category: OTHER MARKETS – ELECTRONIC
Brand: BASEUS
Entrant: Shenzhen Times Innovation Technology Co.,LTD
Designers: YiCheng Luo, PeiJia Wang
Category: BEVERAGES – WATER
Brand: QIZHI SPRING
Entrant: Kurz Kurz Design
Designers: Xiong Hao, Kong Chengxiang, He Weisheng, Liu Ping, Huang Weiwen, Li Jiabao
Manufacturer: Huang Qiqi
Category: BEVERAGES - PACKAGING CONCEPT STUDENT (BEVERAGES)
Brand: TWIST
Entrant: SIVA - Huang Jiayin
Designer: Huang Jiayin
Supervisor: Hu Jijun
Category: OTHER MARKETS - DISTRIBUTORS'/RETAILERS' OWN BRANDS/PRIVATE LABELS
Brand: STARBUCKS
Entrant: Shanghai Heguan Management Consulting Co., Ltd.
Creative Director: Qin Shaohui
Art Directors: Sun Li, Ge Yaqi
Category: BODY – GARMENTS
Brand: 江南四大才子
Entrant:杭州东韵品牌设计
Creative Director: 梅竞放
Category: BEVERAGES – WINE
Brand: BOUQUET WINE
Entrant: LionPeng Packaging Design LAB
Designer: Wei Peng
Category: FOOD - FISH, MEAT, POULTRY
Brand: UNCLE PIG'S OLD BACON
Entrant: 深圳左和右创意
Designer: Zhou Jingkuan
Illustrator: Hu Yunfeng
Category: BEVERAGES – SPIRITS
Brand: 何干
Entrant: 深圳凌云创意包装设计
Creative Director: Xiongbo Deng
Designer: Xiongbo Deng
Client: Shanxi Tianmu Industrial Co., Ltd.
Category: OTHER MARKETS - TOBACCO AND PRODUCTS FOR SMOKERS
Brand: 黄山
Entrant: Shenzhen Qianhai Blueprint Culture Communication Co., Ltd.
Designers: Li Jianghui, Liu Qingsong, Xiao Jie
Client: China Tobacco Anhui Industrial Co., Ltd
Manufacturer: Shenzhen Jinjia Group Co., Ltd.
铜奖
Category: OTHER MARKETS – ELECTRONIC
Brand: MI
Entrant: 小米
Design Director: Lu Chen
Designer and Illustration: Yan Ni
Packaging Engineer: Zhizhuang Song
Category: BEVERAGES - LIMITED EDITIONS, LIMITED SERIES, EVENT CREATIONS.
Brand: BUDWEISER
Entrant: Jones Knowles Richie
Partner and Managing Director: René Chen
Partner and Creative Director: Yolanda Tang
Senior Designer: Woei Yang Fang
Category: FOOD - PACKAGING CONCEPT STUDENT (FOOD)
Brand: E&B
Entrant: SIVA - Michail Semoglou
Design Director: Michail Semoglou
Category: FOOD - CONFECTIONERY AND SWEET SNACKS
Brand: BEE SAMURAI THROAT LOZENGES
Entrant: Shenzhen Oracle Creative Design Co., Ltd
Designer: Honggang Zhu
Category: BEVERAGES - LIMITED EDITIONS, LIMITED SERIES, EVENT CREATIONS.
Brand: COCA COLA CHINA 40TH ANNIVERSARY SPECIAL EDITION
Entrant: L3 Branding
Creative Director: Guanru Li
Designer: Jiahui Xing
Illustrator: Jing Xie
Category: BEVERAGES – WINE
Brand: PEACOCK
Entrant: I'MNEXT Communications Limited Company
Creation Director: Rui Niu
Designer: Zhen Shen
Photographer: Wei Hong
Manufacturer: Swan Wine Group
Category: FOOD - FISH, MEAT, POULTRY
Brand: RICH GROUP
Entrant: Zhongshihuanmei (Dalian) Advertising Co., Ltd.
Designer: Zhangyong Hou
Category: BODY - HEALTH CARE
Brand: STARSHARING
Entrant: LionPeng Packaging Design LAB
Designer: Wei Peng
Category: BODY – BEAUTY
Brand: SK:LK
Entrant: Shanghai Version Design Group
Clients: Beijing Youji Technology Development co. LTD
Creative Directors: Tengxian Zou
Designers: Tengxian Zou, Qi Tong, Yunfan Chen, Yi Song
Render Division: Wenfang Ye
Category: FOOD - DESSERTS, SWEET FOODS AND CONFECTION DISHES
Brand: 之行设计
Entrant: 厦门之行设计
Designer: Xinyuan Chen
Category: BEVERAGES – SPIRITS
Brand: GOJI WINE
Entrant: Shanghai Nianxiang Brand Design & Consulting Co., Ltd.
Creative Directors: Guozheng Jiang, Dan Chen
Graphic Designers: Qiurong Ji, Sijie Pei
Illustrator: Jing PengIndustrial
Designer: Zilei Jiao
Category: BEVERAGES – WATER
Brand: LUZHUOQUAN MINERAL WATER
Entrant: Luzhuoquan Mineral Water Co. Ltd
Creative Director: Hong Ko
Design Director: Dayong Zhang
Designers: Yu Cao, Yongsheng Lu
Category: OTHER MARKETS - TOBACCO AND PRODUCTS FOR SMOKERS
Brand: SEPTWOLVES
Entrant: Shenzhen Oracle Creative Design Co., Ltd
Designer: Yuanbu Yin